7 reasons why you should
choose kerala cafe franchisee
1. Brand and vision
- Kerala Cafe presents a unique investment opportunity with a diverse and culturally rich product line deeply rooted in tradition.
- The cuisine of Kerala boasts a remarkable variety, reflecting centuries of culinary evolution and cultural influences.
- Kerala Cafe: Pioneer in redefining regional cuisine in India, started in 2016, now with four outlets in two cities
- We have Built scalable model for profitability and growth specific to Kerala Cuisine while harnessing technology for efficiency, automated processes for consistency and quality
- Goal: Expand reach, share Kerala flavors across India & abroad.
- Commitment to setting new standards of success and inspiring others to join the journey
2. great investment
- Investment Opportunity: With an investment starting at just 65 lakhs onwards, you can introduce a regional cuisine restaurant right in your city.
- Diverse Menu: Imagine a full-fledged Kerala restaurant offering a diverse multi-cuisine menu that captivates customers with its unique product range.
- Potential Returns: This investment could yield returns of up to 2.5 lakhs monthly, providing you with a return on investment (ROI) in approximately 2.6 years.
- Embracing Kerala Flavors: It’s a chance to not only embrace the flavors of Kerala but also embark on a profitable venture that resonates with your local community.
- Saturated Market: In a market where Indian and Chinese cuisines are saturated, people are seeking new flavors and experiences.
- Kerala Cuisine Solution: Kerala cuisine emerges as the perfect solution, offering a rich tapestry of spices and flavors that resonate deeply with the Indian palate.
- Positive Image: Renowned for its positive image and vibrancy across all cultures and traditions in India, Kerala cuisine presents an exciting and lucrative opportunity for investors.
- Evolving Culinary Landscape: Kerala cuisine offers an exciting opportunity for investors looking to tap into the evolving culinary landscape.
3. product line
- Traditional Offerings: From the sumptuous Sadhya to iconic Kerala meals, our menu showcases traditional favorites served on banana leaves.
- Broad Appeal: Kerala cuisine’s fusion of flavors from all Indian communities ensures broad appeal, making our restaurant a vibrant melting pot of culinary diversity.
- Cultural Influences: Influences from Persians, Mughals, and Portuguese contribute to our diverse menu offerings, including renowned biryanis, flavorful stews, appams, and fish curries.
- Competitive Advantage: Our diverse and inclusive approach sets Kerala Cafe apart in the Indian restaurant industry, attracting a wide spectrum of patrons.
- Strong Returns: Investors can expect strong returns and sustained growth by tapping into Kerala Cafe’s well-established brand, diverse product line, and broad appeal.
- Lucrative Opportunity: Join us in capitalizing on this lucrative investment opportunity, where tradition meets innovation, and cultural diversity thrives.
4. location assistance
- We also provide location wise projections for locations you recommend
- Store layout design, fabrication guidelines and monitoring by Kerala Cafe
- Raw materials, Supply Chain, Marketing channels, Location assessment, technical check, Training and certification, Operational guidelines and Business support managed by Kerala Cafe
- All you have to do is sign up and we will help you set it all up
5. We will help you setup
- Our expert team of Franchise advisors will work with you to plan all aspects of the business
- From creating a business plan, to finalising location, applying for licenses, hiring, marketing, our team will assist you with everything
- You have all the excitement of running your own business with the safety net of a proven model and significantly reduced risk
- We are here to help you take the first step towards financial independence
6. Excellent Support
- Every Kerela Cafe Franchisee is assigned a Franchise Success Manager to help you run all things Kerala Cafe
- Monthly Profit and Loss (PNL) reviews to help improve profitability
- Regular audits and training to ensure great quality
- Brand manages Zomato, Swiggy and Complete online presence on google, youtube, social media, etc
- Brand managed call center and customer complaint management
- Central Marketing Support: Radio, Online TV, transport, newspaper, etc
7. Awards & Recognition
- 2017 – Times Best South Indian – Pune
- 2018 – Times Best South Indian – Pune / Owlers Award Best South Indian
- 2019 – Times Best in Kerala Cuisine – Pune
- 2021 – Times Best in Kerala Cuisine – Pune / Mumbai
- 2022 – Times Best in Kerala Cuisine – Pune / Mumbai
- Kerala Cafe presents a unique investment opportunity with a diverse and culturally rich product line deeply rooted in tradition.
- The cuisine of Kerala boasts a remarkable variety, reflecting centuries of culinary evolution and cultural influences.
- Kerala Cafe: Pioneer in redefining regional cuisine in India, started in 2016, now with four outlets in two cities
- We have Built scalable model for profitability and growth specific to Kerala Cuisine while harnessing technology for efficiency, automated processes for consistency and quality
- Goal: Expand reach, share Kerala flavors across India & abroad.
- Commitment to setting new standards of success and inspiring others to join the journey
- Investment Opportunity: With an investment starting at just 65 lakhs onwards, you can introduce a regional cuisine restaurant right in your city.
- Diverse Menu: Imagine a full-fledged Kerala restaurant offering a diverse multi-cuisine menu that captivates customers with its unique product range.
- Potential Returns: This investment could yield returns of up to 2.5 lakhs monthly, providing you with a return on investment (ROI) in approximately 2.6 years.
- Embracing Kerala Flavors: It’s a chance to not only embrace the flavors of Kerala but also embark on a profitable venture that resonates with your local community.
- Saturated Market: In a market where Indian and Chinese cuisines are saturated, people are seeking new flavors and experiences.
- Kerala Cuisine Solution: Kerala cuisine emerges as the perfect solution, offering a rich tapestry of spices and flavors that resonate deeply with the Indian palate.
- Positive Image: Renowned for its positive image and vibrancy across all cultures and traditions in India, Kerala cuisine presents an exciting and lucrative opportunity for investors.
- Evolving Culinary Landscape: Kerala cuisine offers an exciting opportunity for investors looking to tap into the evolving culinary landscape.
- Traditional Offerings: From the sumptuous Sadhya to iconic Kerala meals, our menu showcases traditional favorites served on banana leaves.
- Broad Appeal: Kerala cuisine’s fusion of flavors from all Indian communities ensures broad appeal, making our restaurant a vibrant melting pot of culinary diversity.
- Cultural Influences: Influences from Persians, Mughals, and Portuguese contribute to our diverse menu offerings, including renowned biryanis, flavorful stews, appams, and fish curries.
- Competitive Advantage: Our diverse and inclusive approach sets Kerala Cafe apart in the Indian restaurant industry, attracting a wide spectrum of patrons.
- Strong Returns: Investors can expect strong returns and sustained growth by tapping into Kerala Cafe’s well-established brand, diverse product line, and broad appeal.
- Lucrative Opportunity: Join us in capitalizing on this lucrative investment opportunity, where tradition meets innovation, and cultural diversity thrives.
- We also provide location wise projections for locations you recommend
- Store layout design, fabrication guidelines and monitoring by Kerala Cafe
- Raw materials, Supply Chain, Marketing channels, Location assessment, technical check, Training and certification, Operational guidelines and Business support managed by Kerala Cafe
- All you have to do is sign up and we will help you set it all up
- Our expert team of Franchise advisors will work with you to plan all aspects of the business
- From creating a business plan, to finalising location, applying for licenses, hiring, marketing, our team will assist you with everything
- You have all the excitement of running your own business with the safety net of a proven model and significantly reduced risk
- We are here to help you take the first step towards financial independence
- Every Kerela Cafe Franchisee is assigned a Franchise Success Manager to help you run all things Kerala Cafe
- Monthly Profit and Loss (PNL) reviews to help improve profitability
- Regular audits and training to ensure great quality
- Brand manages Zomato, Swiggy and Complete online presence on google, youtube, social media, etc
- Brand managed call center and customer complaint management
- Central Marketing Support: Radio, Online TV, transport, newspaper, etc
- 2017 – Times Best South Indian – Pune
- 2018 – Times Best South Indian – Pune / Owlers Award Best South Indian
- 2019 – Times Best in Kerala Cuisine – Pune
- 2021 – Times Best in Kerala Cuisine – Pune / Mumbai
- 2022 – Times Best in Kerala Cuisine – Pune / Mumbai
start a kerala restaurant in your city today!
With a goal to expand our reach and share the flavors of Kerala in other cities of India, we’re committed to setting new standards of success and inspiring others to join us on this remarkable journey.
About Us
2016
In the quaint town of Vasai, 2016 marked the inception of a culinary gem that would soon transcend regional boundaries and captivate the taste buds of diverse communities. Kerala Cafe, a restaurant, initially began as a retirement project for their parents, a nostalgic ode to their Kerala roots. Little did they anticipate that their endeavor would evolve into a thriving business, becoming a beloved dining destination for people of all backgrounds
2018
However, the unexpected twist came in 2018 after thier second outlet in pune when, to everyone’s surprise, the majority of the patrons turned out to be non-Malayalees.
Recognizing the potential for growth, the founders decided to embark on a journey to Kerala, the land of spices and rich culinary traditions.This expedition served as a pivotal moment to elevate Kerala Cafe into a culinary destination that transcended regional boundaries.
today
The transformation was remarkable. Kerala Cafe evolved from a niche Malayali eatery to a multicultural dining haven, weaving the essence of Kerala’s culinary heritage into a narrative that resonated with everyone. The founders expanded their horizons, opening outlets in bustling cities like Mumbai and Pune, where the demand for authentic regional cuisine was ever-growing.
Kerala Cafe stands as a testament to the power of adaptation and the universal appeal of regional flavors. With five thriving outlets, more than 5 lakhs guests served annually, and a dedicated team of 150 members, the restaurant has become synonymous with quality, authenticity, and community. What began as a retirement dream for parents has blossomed into a culinary triumph, showcasing the beauty of Kerala cuisine to a diverse and appreciative audience.
Gim George,
Founder & CEO
In the bustling culinary landscape of Mumbai and Pune, Gim George has emerged as a pioneering force, transforming a nostalgic vision into a culinary empire. As the founder and CEO of Kerala Cafe, George’s journey from the dynamic world of advertising to the thriving restaurant business showcases a keen entrepreneurial spirit and a commitment to culinary excellence.
As the visionary leader behind Kerala Cafe, Gim George continues to steer the ship, exploring new avenues for growth and innovation. His entrepreneurial journey, marked by a successful transition from advertising to the culinary realm, exemplifies the transformative power of passion and a commitment to excellence.
Justin George,
Co-Founder
Justin George stands as a driving force behind the expansion and success of Kerala Cafe. As the co-founder of this culinary venture, Justin joined forces with his brother, Gim George, in 2017, bringing strategic acumen and a fresh perspective to the table.
Justin played a pivotal role in the aggressive expansion strategy that saw Kerala Cafe’s footprint extend to Pune. His strategic insights and business acumen became invaluable assets as the brand sought to carve its niche in a new culinary landscape. The decision to bring Kerala Cafe to Pune proved to be a masterstroke, further establishing the brand’s presence in one of India’s vibrant metropolitan cities.
M Tanaraj,
Co-Founder
Kerala Cafe’s success story, M Tanaraj stands as a silent force and indispensable co-founder whose vision and support have played a pivotal role since the brand’s inception in 2016. As a non-executive partner, Tanaraj has lent his expertise, financial backing, and strategic insights to help shape Kerala Cafe into the thriving culinary venture it is today.
The partnership between M Tanaraj and Gim George began when Gim shared his visionary concept for Kerala Cafe with Tanaraj. Recognizing the potential of this culinary endeavor, Tanaraj not only believed in the vision but also became a proactive partner. As an IT professional, he brings a unique perspective to the table, contributing to the seamless integration of technology in Kerala Cafe’s operations.
frequently asked questions
general questions
A) What do I need to do to qualify for a Kerala Cafe Franchise?
- Location in which the Kerala Cafeoutlet is being considered (google pin). If you do not have a location in mind, you can speak to our franchise sales agents to help you narrow it down.
- Looking at opening the store in next 60-80 days
- Have the minimum Capital required to set up the specific model you want to do. Details for this are available on www.Kerala Cafe.com/franchise. In addition, we need all franchise owners to have a marketing launch spend of 2 lacs + operating capital to sustain the business for 6 months
- Extra Storage space of 300 sqft for Raw material (over above the restaurant space mentioned)
B) How do I go about the process of opening a Kerala Cafe Franchise?
- Schedule an appointment with our Sales executive on +91 98929 88462
or go to www.Kerala Cafe.com/franchise and book an appointment.
C) What is the ROI on my investment?
- The ROI on any investment depends on multiple factors like Location, Rentals, Expected Revenue, etc. There is no one answer to that question. To get a better idea of what it is likely to be for you, please book an appointment with our sales executives on +91 98929 88462 or go onto www.Kerala Cafe.com/franchiseand book an appointment.
FRANCHISE INVESTMENT DETAILS
A) How much does the Dine-In Model cost?
- Franchise Fee of 15 lacs + GST. A Dine-in location with a minimum of 60 covers can be opened in a space of 1800 sq ft. Total setup cost is in the range of 65 lacs
B) Which Licenses will I need to run the outlet?
- FSSAI, Shop & Establishment, Municipal Trade license
C) Who will look after Marketing?
- All central level marketing promoting the brand – Social Media, Radio, Newspaper, TV, etc is done by the brand. All location specific marketing like ads on Zomato/Swiggy, Flyers in local neighbourhood, Hoardings arounds the outlet, etc to be done by the outlet
D) How much Marketing Budget do I need?
- An outlet launch budget of 2 lacs is needed to launch any outlet in the first 3-4 months of its operations. This is a mandatory spend for the franchise owner and the cheque is to be provided at the time of opening of the outlet. The decision on how to spend this money will be made in consultation with the Franchise owner. Once the outlet is open, marketing spends will be done as per requirement, but our experience has taught us that one should allocate at least 5% of the monthly revenue towards marketing.
E) What is the Initial stock Cost?
At the time of signing up the outlet, we will make a projection on the revenue we expect
F) What is the Royalty ?
- Royalty for all models is the same and is fixed at 6% and Adminstrative fee at 2% on net revenue per month
G) Which franchise models does Kerala Cafe do? (FOFO/FOCO)
- Franchise owned franchise operated model only
H) What is my expected rental going to be?
- Dine-In rental range (1.5L – 3.5 lacs)
I) What about other costs?
- Once we are aligned on the location, set up cost, etc, we will book an appointment with our Franchise Experts. They will make a monthly Profit And Loss Statement with you which will include all monthly expenses and give you a provisional view of profitablity at each outlet.
J) Which cities is Kerala Cafe looking to expand to?
- Currently our focus is on Mumbai, Bangalore, Kerala, Hyderabad and Goa
HR process
A) Who will be responsible for Hiring ( Brand guidline)?
While the accountablity of the hiring lies with the Franchise, the brand provides complete support in helping source CV’s and take interviews along with the Franchise owner.
B) Skilled / Non- skilled labour?
Non- skilled labour with relevant experience can be considered
C) No. of employees needed?
- Dine-In (17-22 employees) This is an estimate based on average revenues. The number of employees will increase if order volumes are higher. Other factors like delivery, valets, guards etc may be applicable based on location.
training process
A) How long is the training process?
- Training for Franchise Owners: Will be conducted by Kerala Cafe Management team. This training is designed to teach you everything you need to know about running a franchise store profitably. Training for Staff: Will be conducted by operations staff and conducted at the Franchisee Location. Kerala Cafe will provide a New Store Opening Team that will come to your location and hand hold the new staff till they are certified and ready to take on operations themselves
B) Where does the training take place?
- Training for the outlet staff is carried out at the Franchise store itself. In some special cases, we may need the staff to visit and train at existing Kerala Cafe stores. The training of the Franchise owners can either happen online or in person at our Head Quarters (HQ) in Pune.
C) What if a Refresher Training is required?
Refresher training is carried out based on the requirement
marketing
A) Who looks after Digital Marketing?
Our in-house marketing team will assist you with a monthly plan on digital marketing like Zomato/ Swiggy carousals and clicks, Facebook ads, instagram ads, google ads etc.
B) Who looks after Offline Marketing?
- Our in-house marketing team will assist you with a monthly plan on offline marketing like billboards, newspaper flyers etc. The local marketing plan will be put together in consultation with the Franchise Owner.
C) Who is our Target Audience?
- Our target audience is the average middle-class Indian between the age of 14-50. A high density of population with that demographic is the most ideally suited for Kerala Cafe . High density of students and young adults is another indicator of ideal demographics.
agreement terms
A) What is the Franchisee Agreement Term ?
- Franchise Agreement term for a Dine-In model is 5 years.
B) What is the Franchisee Agreement Renewal Fee ?
- To be determined at the time of renewal.
C) What is a Term Sheet?
The Term Sheet is prepared and signed once the Franchise fee is paid. This is the confirmation of the offer to finalise a franchise license for a particular area. The letter consists of the details of the Franchise, City, Area, Store Model, Fee, Royalty and any special conditions if applicable. The letter states that the outlet should be made operational within 3 months of signing.
project
A) Who will do the project?
The outlet setup project work will be carried out only by Kerala cafe approved vendors. A list of vendors and their costing will be shared with the Franchise
B) Can I do the project on my own?
Yes, the project setup can be carried out by your own Vendor, provided the vendor you are recommending has significant experience in building restaurants of global repute’
C) How long will the opening of the store take?
60-70 days is the timeline to make the store operational once the Franchise agreement has been signed
Location
A) Will Kerala Cafe help with finding a location?
Yes, Kerala Cafe can share top locations in a particular city basis data analysis of the market competion + online delivery sales data
B) I have my own shop. Can I use that for the outlet?
Yes, if the shop matches the requirement of the franchise model of the brand, the self owned shop can be considered, post due deligence carried out
C) How much Sale can I expect my outlet to do?
Schedule a call now to speak to our Sales Expert
D) How should I choose the ideal model for my location?
Schedule a call now to speak to our Sales Expert
E) Can I get a discount?
Schedule a call now to speak to our Sales Expert
Others
A) How much operating capital will I need?
10-15 lacs of operating capital is reccomended for the intial few months of operations
B) Can I suggest my own products?
Products are fixed as per the brand finalized menu only
A) What do I need to do to qualify for a Kerala Cafe Franchise?
- Location in which the Kerala Cafeoutlet is being considered (google pin). If you do not have a location in mind, you can speak to our franchise sales agents to help you narrow it down.
- Looking at opening the store in next 60-80 days
- Have the minimum Capital required to set up the specific model you want to do. Details for this are available on www.Kerala Cafe.com/franchise. In addition, we need all franchise owners to have a marketing launch spend of 2 lacs + operating capital to sustain the business for 6 months
- Extra Storage space of 300 sqft for Raw material (over above the restaurant space mentioned)
B) How do I go about the process of opening a Kerala Cafe Franchise?
- Schedule an appointment with our Sales executive on 1212321212 or go to www.Kerala Cafe.com/franchise and book an appointment.
C) What is the ROI on my investment?
- The ROI on any investment depends on multiple factors like Location, Rentals, Expected Revenue, etc. There is no one answer to that question. To get a better idea of what it is likely to be for you, please book an appointment with our sales executives on 4521223121 or go onto www.Kerala Cafe.com/franchiseand book an appointment.
A) How much does the Dine-In Model cost?
- Franchise Fee of 15 lacs + GST. A Dine-in location with a minimum of 60 covers can be opened in a space of 1800 sq ft. Total setup cost is in the range of 65 lacs
B) Which Licenses will I need to run the outlet?
- FSSAI, Shop & Establishment, Municipal Trade license
C) Who will look after Marketing?
- All central level marketing promoting the brand – Social Media, Radio, Newspaper, TV, etc is done by the brand. All location specific marketing like ads on Zomato/Swiggy, Flyers in local neighbourhood, Hoardings arounds the outlet, etc to be done by the outlet
D) How much Marketing Budget do I need?
- An outlet launch budget of 2 lacs is needed to launch any outlet in the first 3-4 months of its operations. This is a mandatory spend for the franchise owner and the cheque is to be provided at the time of opening of the outlet. The decision on how to spend this money will be made in consultation with the Franchise owner. Once the outlet is open, marketing spends will be done as per requirement, but our experience has taught us that one should allocate at least 5% of the monthly revenue towards marketing.
E) What is the Initial stock Cost?
At the time of signing up the outlet, we will make a projection on the revenue we expect
F) What is the Royalty ?
- Royalty for all models is the same and is fixed at 6% and Adminstrative fee at 2% on net revenue per month
G) Which franchise models does Kerala Cafe do? (FOFO/FOCO)
- Franchise owned franchise operated model only
H) What is my expected rental going to be?
- Dine-In rental range (1.5L – 3.5 lacs)
I) What about other costs?
- Once we are aligned on the location, set up cost, etc, we will book an appointment with our Franchise Experts. They will make a monthly Profit And Loss Statement with you which will include all monthly expenses and give you a provisional view of profitablity at each outlet.
J) Which cities is Kerala Cafe looking to expand to?
- Currently our focus is on Mumbai, Bangalore, Kerala, Hyderabad and Goa
A) Who will be responsible for Hiring ( Brand guidline)?
While the accountablity of the hiring lies with the Franchise, the brand provides complete support in helping source CV’s and take interviews along with the Franchise owner.
B) Skilled / Non- skilled labour?
Non- skilled labour with relevant experience can be considered
C) No. of employees needed?
- Dine-In (17-22 employees) This is an estimate based on average revenues. The number of employees will increase if order volumes are higher. Other factors like delivery, valets, guards etc may be applicable based on location.
A) How long is the training process?
- Training for Franchise Owners: Will be conducted by Kerala Cafe Management team. This training is designed to teach you everything you need to know about running a franchise store profitably. Training for Staff: Will be conducted by operations staff and conducted at the Franchisee Location. Kerala Cafe will provide a New Store Opening Team that will come to your location and hand hold the new staff till they are certified and ready to take on operations themselves
B) Where does the training take place?
- Training for the outlet staff is carried out at the Franchise store itself. In some special cases, we may need the staff to visit and train at existing Kerala Cafe stores. The training of the Franchise owners can either happen online or in person at our Head Quarters (HQ) in Pune.
C) What if a Refresher Training is required?
Refresher training is carried out based on the requirement
A) Who looks after Digital Marketing?
Our in-house marketing team will assist you with a monthly plan on digital marketing like Zomato/ Swiggy carousals and clicks, Facebook ads, instagram ads, google ads etc.
B) Who looks after Offline Marketing?
- Our in-house marketing team will assist you with a monthly plan on offline marketing like billboards, newspaper flyers etc. The local marketing plan will be put together in consultation with the Franchise Owner.
C) Who is our Target Audience?
- Our target audience is the average middle-class Indian between the age of 14-50. A high density of population with that demographic is the most ideally suited for Kerala Cafe . High density of students and young adults is another indicator of ideal demographics.
A) What is the Franchisee Agreement Term ?
- Franchise Agreement term for a Dine-In model is 5 years.
B) What is the Franchisee Agreement Renewal Fee ?
- To be determined at the time of renewal.
C) What is a Term Sheet?
The Term Sheet is prepared and signed once the Franchise fee is paid. This is the confirmation of the offer to finalise a franchise license for a particular area. The letter consists of the details of the Franchise, City, Area, Store Model, Fee, Royalty and any special conditions if applicable. The letter states that the outlet should be made operational within 3 months of signing.
A) Who will do the project?
The outlet setup project work will be carried out only by Kerala cafe approved vendors. A list of vendors and their costing will be shared with the Franchise
B) Can I do the project on my own?
Yes, the project setup can be carried out by your own Vendor, provided the vendor you are recommending has significant experience in building restaurants of global repute’
C) How long will the opening of the store take?
60-70 days is the timeline to make the store operational once the Franchise agreement has been signed
A) Will Kerala Cafe help with finding a location?
Yes, Kerala Cafe can share top locations in a particular city basis data analysis of the market competion + online delivery sales data
B) I have my own shop. Can I use that for the outlet?
Yes, if the shop matches the requirement of the franchise model of the brand, the self owned shop can be considered, post due deligence carried out
C) How much Sale can I expect my outlet to do?
Schedule a call now to speak to our Sales Expert
D) How should I choose the ideal model for my location?
Schedule a call now to speak to our Sales Expert
E) Can I get a discount?
Schedule a call now to speak to our Sales Expert
A) How much operating capital will I need?
10-15 lacs of operating capital is reccomended for the intial few months of operations
B) Can I suggest my own products?
Products are fixed as per the brand finalized menu only
Get A Call Back
Sandhya Nair
Marketing Head
Manvendra Bagade
Accounts Head
Deepak Devraj
Purchase Head
Bibin Gomez
Brand Chef
